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Wabi's Posts
Thoughts, Musings, Tasteful Rants


Plot Twist: Midlife Career Change, Part Deux
For those who know me from my marketing and communications career, I’m not leaving that world entirely. I’ll still take on select brand strategy and marketing contract projects, as I find that work rewarding and fun. And, if you, your parents, or anyone in Wisconsin (or the 18 other states we’re licensed in) are approaching Medicare or navigating ACA Marketplace coverage decisions, I’d love to help. Now is the perfect time.
a few seconds ago5 min read


My Second Birth Story
The story of welcoming our second child to the world.
Jan 31, 20224 min read


An Open Letter to Baby #2
Thoughts and mantras from the final days of my second pregnancy.
Dec 12, 20214 min read


From Cubicle Slave to Boss Babe: My Interview with The New York Stylist Liz Teich
This is the story of Art Director turned Fashion Stylist. Liz Teich, Style Expert. Last year, as I started to expand my network and...
Nov 3, 202115 min read


7 Tips for Graduates: Spotlight on Communications Careers
In a year where outside experiences were hard to come by, I was fortunate to have the opportunity to contribute my time and share...
Jun 15, 20213 min read


The Secret Way To Let Go Of Mom Guilt
Whether you’re taking care of your baby while working out of the home, working in the home, or some nonconventional circumstance that...
Mar 2, 20213 min read


How to Increase Lead Flow With An Optimized Landing Page [Case Study]
In a previous post I shared How to Sell Yourself and Your Business . I mentioned a client who hired me after I submitted a 50-word,...
Feb 14, 20211 min read


Overcoming Fear of Failure
The other day I was talking with a friend about my broken left foot and I conjectured since my right leg atrophied when I had ACL...
Feb 4, 20213 min read


3 Ways to Avoid Burnout
Since having a baby and starting my own business, I have simply failed to figure out how to slow my roll. In addition to taking care of...
Jan 29, 20213 min read


How to Write a Business Goal
Whether you’re in the corporate world, an entrepreneur, or a business owner, an essential leadership attribute is having goals. In this...
Jan 12, 20212 min read


How to survive the holidays: 7 strategies from an image consultant
The holidays are likely going be a little different this year but some old stuff may still come up. When we’re back with family we can...
Nov 23, 20205 min read


Top home interior ideas to try this winter
Wanting inspiration to make a few updates to our home interior design for the winter, I turned to Ashley Evans, founder of Ash Lane...
Nov 12, 20204 min read


How to Sell Yourself and Your Business
My "warm leads" know I provide brand consulting and writing services but what about earning business from people who have never heard of me?
Oct 20, 20202 min read


Stuff No One F*cking Tells You About The First Few Weeks Postpartum
The thing is, no one can prepare you for your postpartum experience. They haven’t had it. They’ve had theirs.
Sep 1, 20203 min read


Final pregnancy thoughts: a letter to Baby
A letter to our baby from the final days of my pregnancy.
Aug 6, 20203 min read


How to be more assertive
And how can those of us who don’t have a knack for assertiveness already better hone this skill?
Aug 1, 20202 min read


How To Stop Chasing Perfection
If I am really being introspective, I realize, with somewhat horror, that I have been chasing the idea of being “perfect at being pregnant.”
Jul 16, 20203 min read
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