High-level strategic marketing leadership for startups and mid-sized businesses that can’t yet afford a full-time CMO.
We’ll work together to identify your positioning and develop brand messaging that conveys what you do, why you do it, giving clients the key reasons to believe in and trust you.
High-Level Strategic Marketing
Fractional CMO
Step No 1
Brand Personality
We'll kick things off by taking the pulse on where you and your customers are at. Is your brand talking about them or to them?
We'll audit your current state, check in with stakeholders, and begin to articulate your desired future state.
Step No 2
Vision & Values
It's time to get serious, and get real. We'll dig into your services, work, and values, and start to hone in on the unique value you offer.
This will help you go from feeling like you don’t have the answer to the question: ‘why should I hire you?’ to being able to quickly engage your clients by letting them know the specific ways in which you deliver value.
Step No 3
Brand Plan
I'll deliver a comprehensive Brand Plan and Message Map, visual communication tools to help us move from general content themes to specific benefit-focused messages, guiding and prioritizing how we tell your story.
You will be able to knowledgeably share meaningful facts and specific examples while staying on strategy and on brand.
